How to get the Rich to buy from you.

Don’t yell at me now, but the rich have gotten a bad rap from the rest of us…

They help out employing the nation, they pay the majority of taxes, are responsible for the stock market, but during these TOUGH TIMES, spending money on yourself has become “taboo.”

Look at it…

If you spend frivolously on luxury items, you’re seen as indulgent. Worse yet, you’re accused of not caring about what’s happening.

Getting high-end services has become hush-hush. Similar to when rich women would go on Safari to get a face-lift (have you heard about that! 2 days of surgery, 2 weeks of safari, return rejuvenated and no one knows!). NOW you get botox and don’t tell anyone NOT because you don’t want them to know you got botox, but because you don’t want them to know you spent a few hundred bucks on yourself. Really!

SO as it often does “Opportunity comes knocking often disguised as misfortune”

…many look at the economy as completely negative, but more millionaire’s are made during a depression than any other time.

Savvy businesses saw this “guilt” associated with spending by the rich so they came out with a spin… using a charity.

The Feed bag is a $60 bag (probably costs 60 cents to make) and they feed children for a year with each one sold. NOW the rich can “brag” they spent money on themselves!

The same has been applied to shoes. Simple canvas shoes selling for big bucks, BECAUSE they donate a pair for each one sold.

You’ve seen the commercial with the kid here in America climbing his back fence and landing in Africa to hand another child a laptop computer, right? Same thing, “buying from us is like donating to charity.”

Here’s an example of how our minds work…

We were even at a seminar a while back where one of the speakers was given 2 times on stage. The first time he sold a small $20 cd (to warm up the crowd) and the second time he brought out the big guns and sold a $2,000 product. Zhenya mentioned to me that HAD he said after collecting all the cash on his first sale that he’d be donating it to charity, she would’ve taken the $2,000 offer.

So how do you implement this in your Salon Spa? Simple. Make a donation to charity with each high dollar salon treatment. Take 10 minutes to be AWARE of what the options and possibilities are and I bet you can come up with an even better idea that will get you on the news (hey, I can’t give ALL my ideas away here, I have to save the best stuff for my members).

“Who loves ya?”
-Christopher
SalonSpaOwner.com

P.S. Reply below because I’d like to hear your thoughts on this.